Xirena/DDA Holdings Company Review

The calmness of Tony, the owner, is what brings the chill to this beachwear brand. I’ve worked for him at other (now defunct) brands as well, and he is always calm and kind. Truly a dream to work with, which explains why a lot of his team have been with him since the start. The design team changed while I was there and his wife is the Artistic Director, so any designers coming in need to understand that it’s her line and her vision.

The patternmaking team was so easy to work with, as were everyone else. A great example of how much a CEO affects the company culture. If more CEO’s were like Tony, the world would be a better place. Pay was very good.